ScentSystems.
Growing revenue by developing adjacent markets.
Growing revenue by developing adjacent markets.
Opportunity
Apply the brand equity and fragrance capabilities of Yankee Candle to new markets. We extended the Yankee Candle brand to the commercial fragrance/scent marketing sector via a distributed network technology developed by KeyRock.
Nature of Engagement
KeyRock was engaged to jointly develop and build a new business, including all phases of planning, finance & commercialization. KeyRock provided the management team, industry and technology expertise, and built a fully integrated operations, including product development, production, sales and service.
Value Addition
- Developed an extensive portfolio of global patent claims and trademarks
- Successfully launched a series of revolutionary new “smart, connected” commercial
scent services - Created a fully integrated business within the parent company, unlocking a new
market opportunity
