Growing revenue by developing adjacent markets.

Apply the brand equity and fragrance capabilities of Yankee Candle to new markets. We extended the Yankee Candle brand to the commercial fragrance/scent marketing sector via a distributed network technology developed by KeyRock.

Nature of Engagement

KeyRock was engaged to jointly develop and build a new business, including all phases of planning, finance & commercialization. KeyRock provided the management team, industry and technology expertise, and built a fully integrated operations, including product development, production, sales and service.

Value Addition

  • Developed an extensive portfolio of global patent claims and trademarks
  • Successfully launched a series of revolutionary new “smart, connected” commercial
    scent services
  • Created a fully integrated business within the parent company, unlocking a new
    market opportunity

Scent Systems Shoe Store
Scent Systems Product