To provide retailers, suppliers and advertisers with a new and compelling way to communicate directly with shoppers at points of sale through large digital displays. This was accomplished by developing and operating a robust and scalable retail media distribution platform, delivering the right dynamic content to targeted shoppers at the product point of sale.

KeyRock carved out a nascent technology from Gerber Scientific, and developed a proprietary media management and distribution platform. We staffed the executive team with KeyRock professionals, and commercialized the technology into a leading in-store media communication channel. We then secured a follow-on investment syndicate, and managed the company through its acquisition and integration with CBS.