Taking a company to the next level.

Dramatically improve the productivity of heavy construction equipment and supporting operations via integrated mobile and MRO technologies. This was to be done by delivering real time technical and schematic information on maintenance, repair, safety, warranty, training and spec information to users over the web.

Nature of Engagement

KeyRock led the strategy development and fundraising for series A takeoff. Then we developed a go-to-market plan, including negotiations with strategic customers, identified adjacent market segments with a complementary communications plan, and executed an integrated marketing campaign. Our team designed sales organization processes and implemented new sales training and disciplines

Value Addition

  • Complete brand repositioning
  • New revenue capture and market penetration

SmartEquip Broken Gear
SmartEquip 70 Dollar Part