Vertrax.
Providing guidance to the road of success.
Opportunity

Providing mobile logistics solutions to the retail Propane and Fuel Oil industries for improving equipment and manpower efficiencies, resulting in vastly improving profit margins for Vertrax clients.

Nature of Engagement

KeyRock redesigned the entire Vertrax business model. We recruited a proven entrepreneur and leader as their CEO. We then designed rigorous planning and decision-making processes. A member of the KeyRock team is an active Board of Directors member, providing governance and strategic counsel.

Value Addition

  • Successfully led multiple rounds of capitalization including seed, mid and growth stage financings

Vertrax Truck
Vertrax Screen